Now, now, that's not true. The bands have their own competitions that they go to as well as perform at the football games. The Marching Band, Cheerleaders, AND the Football Team make up a good football program. Cheerleaders have their own competitions too. Marching Bands get trophies, not rings for winning competitions, even championships. Same with Cheerleaders. Championship rings are a football thing. It's a hard time of the year to come up with the $$ for rings, so why not have a fundraiser? Nothing wrong with asking for donations, but maybe have an auction or hire a group of boys out to do winter yardwork, maybe snow shoveling.
Don't just ask for the money, go out and earn some of it too.